Product Marketing Lead

3 weeks ago


Gurgaon, Haryana, India FieldAssist Full time
Product Marketing Expert

A Product Marketing Expert is responsible for synthesizing market, consumer, product, and competitive insights to enable the business to achieve its target MRR across select products.

Key Responsibilities
  • Create a Go-to-Market (GTM) Playbook to achieve overall business targets by collaborating with sales, CS, and product teams.
  • Prepare compelling plays for multiple buyer personas, solving for differentiated business needs.
  • Drive teams with sales plays and GTM campaigns to achieve organizational goals.
  • Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook.
  • Drive impact numbers in Testimonials & Success Stories for Products and Features.
  • Create and implement comprehensive GTM strategies for new product launches and feature releases.
Product Marketing Strategy

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