Product Marketing Strategist

3 weeks ago


Gurgaon, Haryana, India Fretron Full time

About Fretron

Fretron is India's leading cloud-based collaborative Transport Management System (TMS). With over 25 years of experience in transforming logistics, we've been revolutionising the freight industry by digitising logistics operations. Our robust TMS platform offers end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction.

Job Summary:

We're seeking a highly motivated, experienced & results-driven Product Marketing Specialist to drive revenue growth, expertise and product awareness for our TMS platform. The successful candidate will work closely with cross-functional teams to create compelling messaging, content, and campaigns that differentiate our platform from the competition.

Key Responsibilities:

- Develop deep understanding of the TMS domain & champion segmentation, targeting & positioning for the Fretron TMS.

- Create & execute GTM strategies in collaboration with leadership team, sales, customer success, product & marketing teams to achieve revenue growth.

- Develop core positioning, buyer personas, messaging hierarchy & pitches for the identified markets.

- Enable sales and customer success teams with collaterals, expert content & insights to improve conversions

- Manage multi-channel marketing campaigns (email, social media, events, webinars) to drive adoption and revenue growth.

- Develop & execute extensive content calendars for all stages of the funnel, aligned with buyer journey.

- Develop customer and competitive insights to inform product and marketing strategies.

- Track and improve on key marketing and GTM KPIs

Requirements:

- 3-5 years of product marketing experience in a B2B SaaS company

- Experience in GTM strategies for product launches.

- Strong analytical and communication skills.

- Creativity with expert proficiency in copywriting.

- Experience in multi-channel marketing campaigns.

- Business development experience in B2B SaaS enterprise solutions is a Must.

Schedule:

- Fixed shift (Mon to Fri)

- Job Location: Gurgaon (Onsite)

- Job Type: Full-time (Morning shift)


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