Digital Campaign Strategist

1 week ago


Varanasi, Uttar Pradesh, India beBeePerformance Full time ₹ 80,00,000 - ₹ 1,20,00,000
Performance Specialist Role">

About the Position:

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We are seeking a skilled Performance Specialist to develop and execute strategic ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, App) platforms.

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Key Responsibilities:

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  • Campaign Planning:">
  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.">
  • Collaborate with creative and strategy teams to build high-performing campaigns.">
  • Optimization and Analysis:">
  • Monitor campaign performance daily and optimize for conversions, return on ad spend, and cost per landing.">
  • Conduct A/B testing on creatives, audience segments, and landing pages.">
  • Generate campaign performance reports and insights using analytics tools.">
">

2–3 years of experience in running Meta & Google Ads campaigns.">Strong understanding of paid media key performance indicators like click-through rate, return on ad spend, cost per click, and cost per landing.">Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.">Data-driven mindset with a keen eye for campaign insights and optimizations.">Ability to manage multiple campaigns across different industries or verticals.">">

Experience with remarketing, lookalike audiences, and funnel-based targeting.">Experience working in a creative/digital agency environment.">Certification in Google Ads or Meta Blueprint.">



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