Programmatic Campaign Strategist

5 hours ago


Kolkata, West Bengal, India beBeeStrategy Full time ₹ 30,00,000 - ₹ 40,00,000
Job Description

About Us:

  • Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022

We partner with brands to achieve meaningful progress and drive growth.

As Programmatic Campaign Strategist, you will be a key partner to our clients, driving campaign performance and identifying growth opportunities.

Responsibilities:

  • Lead a team of programmatic specialists, providing guidance and mentorship.
  • Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
  • Own client communication and relationship management, ensuring clear and consistent updates.
  • Proactively identify and pursue account growth opportunities in partnership with Account Directors.
  • Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
  • Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
  • Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
  • Analyze campaign performance data to identify trends and optimize strategies.
  • Ensure adherence to best practices and maintain high standards of quality.

Qualifications:

  • 2-4 years of experience in programmatic campaign management.
  • Proven experience managing and leading a team.
  • Expert-level knowledge of DV360 and experience with other DSPs.
  • Strong experience with MMPs and analytics tools.
  • Excellent client management and communication skills.
  • Proven ability to develop and execute strategic programmatic plans.
  • Strong analytical and problem-solving skills.
  • Strong Excel and PPT skills.

Benefits:

  • Meaningful work that drives growth and progress.
  • Opportunities for professional development and growth.

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