
Strategic Brand Builder
4 days ago
This role is a key position in our organization's marketing strategy. You will be responsible for building and shaping our brand, launching campaigns, and creating compelling product storytelling from scratch.
- Community & Ecosystem Building:
- Develop and grow community-led initiatives (e.g. CXO roundtables, podcast sessions, invite-only meets).
- Establish a long-term brand presence within the finance ecosystem.
- Content & Thought Leadership:
- Own and manage content across blogs, newsletters, founder stories, and deep-dive explainers.
- Launch high-impact content formats like podcasts, interviews, and thematic series.
- Amplify our brand on platforms like LinkedIn by producing standout content.
- Product Marketing & Collateral:
- Own product messaging across web, email copy, decks, and collateral.
- Collaborate with founders and the sales team to iterate based on live feedback.
- SEO & Distribution:
- Build an SEO content engine to improve visibility without sacrificing tone or clarity.
- Manage distribution across organic, social, email, and third-party platforms.
We are looking for someone with 4-6 years of full-stack marketing experience in SaaS or early-stage startups.
The ideal candidate should have strong creative instincts and a 'get-it-done' ownership mindset.
They should also have hands-on experience with brand, content, product marketing, and community.
Additionally, they should be comfortable with ambiguity and have a mindset to figure things out as we go.
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