Senior Brand Builder

1 week ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Brand Manager Role

About the Position:

This key role focuses on enhancing brand recognition across various product areas under our portfolio.

Main Responsibilities:

  • Project Coordination: Manage tasks aligned with strategic objectives for product areas.
  • Maket Intelligence: Understand target audience, their triggers and barriers, competitive landscape, etc.
  • New Product Development (NPD): Assist in content creation across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  • Content Development: Oversee consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  • Data Analysis: Drive measurement and learnings for various marketing initiatives.
  • Stakeholder Management: Collaborate with team members, cross-functional teams, and external partners/agencies/vendors.
  • Offline Market Understanding: Regular market visits required to track offline business health metrics like distribution, ECO/Unique ECO, primary and secondary revenue, visibility, and planogramming.
  • Support Portfolio Growth, Sales Support, Customer Service, etc. to drive product success.

Requirements:

  • Bachelor's degree in Communication, Business Administration, or related field.
  • Experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
  • Motivated, self-driven, enthusiastic team player with ability to manage multiple projects simultaneously.
  • Passionate about building a consumer brand.

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