Strategic Brand Manager

6 days ago

Bengaluru, Karnataka, India beBeeBrand Full time ₹ 5,00,000 - ₹ 8,00,000
Job Title: Strategic Brand Manager

We are seeking a highly skilled and experienced Strategic Brand Manager to lead our brand strategy and communications efforts.

This role is ideal for an innovative and results-driven professional who can develop and implement effective branding programs that drive business growth and customer engagement.

About the Role:
  • Develop and execute comprehensive brand strategies that align with our business objectives
  • Lead cross-functional teams to create and maintain consistent brand messaging and visual identity across all channels
  • Collaborate with marketing, sales, and product teams to ensure brand alignment and consistency in all marketing materials
  • Manage brand budgets and resources to maximize ROI and achieve business goals
  • Analyze market trends and competitor activity to inform brand strategy and stay ahead of the competition
Key Responsibilities:
  • Brand Positioning: Develop and maintain a clear and compelling brand positioning statement that reflects our unique value proposition and differentiates us from competitors
  • Brand Messaging: Create and disseminate consistent brand messaging across all channels, including advertising, social media, email, and website content
  • Brand Visual Identity: Oversee the development and implementation of our brand's visual identity, including logos, color schemes, typography, and imagery
  • Brand Guidelines: Establish and enforce brand guidelines to ensure consistency in all brand touchpoints
  • Crisis Communications: Develop and execute crisis communications plans to protect our brand reputation and mitigate potential risks
Requirements:
  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in brand management or a related field
  • Proven track record of developing and executing successful brand strategies that drive business growth and customer engagement
  • Strong analytical and problem-solving skills, with ability to analyze data and make informed decisions
  • Excellent communication and project management skills, with ability to collaborate with cross-functional teams
Benefits:
  • Competitive salary and benefits package
  • Ongoing training and professional development opportunities
  • Opportunity to work with a dynamic and growing organization

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