Marketing Strategist

2 weeks ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Marketing Expert Position

This role involves overseeing the entire marketing process, from lead generation to campaign analysis.

Key Responsibilities
  1. Lead Generation & Prospecting:
  • Identify potential leads through digital campaigns, social media, email, events, and partnerships.
  • Research and qualify leads using CRM tools.
  • Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
  • Execute targeted campaigns to attract new customers.
Marketing Execution:
  • Plan and implement campaigns across SEO, SEM, email, social media, paid ads, and offline channels.
  • Create engaging marketing content (posts, blogs, case studies, brochures, presentations).
  • Manage brand visibility across online and offline platforms.
  • Coordinate with design and product teams to create customer-centric messaging.
Marketing Analytics & Insights:
  • Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
  • Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
  • Analyze competitor activities and industry developments to refine strategies.
  • Provide actionable insights for optimizing campaigns and improving sales outcomes.
Sales & Business Support:
  • Align closely with the sales team to ensure smooth handover of leads.
  • Support pre-sales activities with presentations, case studies, and proposal inputs.
  • Nurture leads through personalized follow-ups and targeted communication.
  • Work on customer segmentation and profiling to identify cross-sell and upsell opportunities.
Requirements
  • Bachelor's degree in Marketing or related field.
  • Less than 2 years experience in lead generation, digital marketing, and campaign management.
  • Proficiency in CRM tools and digital marketing platforms.
  • Analytical mindset with skills in Excel, Google Analytics, or BI tools.
  • Excellent communication, presentation, and content writing skills.

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