Digital Marketing Strategist

19 hours ago


Kolkata, West Bengal, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

We're seeking a results-driven Digital Marketing Strategist to spearhead our paid media investments and drive sustainable business outcomes.

Your Key Responsibilities
  • Develop and implement a performance marketing strategy across all digital channels.
  • Lead the allocation of budgets, forecasting, and performance reporting at leadership level.
  • Benchmark best practices in ad creatives and conversion funnels.
  • Collaborate with cross-functional teams to align campaigns with business objectives.
  • Introduce data-driven methodologies for attribution, incrementality, and lifetime value optimization.
  • Lead and develop a team of digital marketers.
Expected Qualifications
  • 7+ years of experience in performance marketing with proven success in scaling campaigns.
  • Advanced knowledge of multi-channel paid media and analytics tools.
  • Familiarity with CRO, attribution modeling, and growth experimentation.
  • Demonstrated leadership skills with the ability to guide teams and influence stakeholders.
  • A growth mindset combining strategic vision with hands-on problem-solving.

Key Skills:

  • Performance marketing strategy
  • Paid media investments
  • Budget allocation
  • Data-driven methodologies
  • Team leadership


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