Mobile Games User Acquisition Strategist

16 hours ago

Anand, Gujarat, India beBeeUserAcquisition Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Mobile Games User Acquisition Specialist

About the Role:

We are looking for a highly skilled and motivated individual to fill the position of Mobile Games User Acquisition Specialist. This role requires expertise in acquiring high-quality users at scale while maximizing long-term ROI.

This position involves managing the entire user acquisition funnel – from campaign conceptualization to in-depth performance analysis – using data-driven strategies to drive growth.

The ideal candidate will possess a unique blend of technical expertise, strategic thinking, analytical rigor, and creative collaboration skills.

Key Responsibilities:

  • Plan, launch, and optimize user acquisition campaigns across multiple ad platforms.
  • Manage daily campaign performance by adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives to drive optimal results.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Required Skills and Qualifications:

  • At least 4 years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.

Others:

  • Stay up-to-date with industry trends and best practices.
  • Participate in regular team meetings and brainstorming sessions.
  • Contribute to the development of user acquisition strategies and campaigns.
  • Work closely with cross-functional teams to achieve business objectives.

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