Digital Growth Specialist

3 days ago

Gulbarga, Karnataka, India beBeePerformance Full time ₹ 8,00,000 - ₹ 15,00,000
Job Overview

Gabit is an integrated health and wellness platform with a mission to enable everyone to live healthier and longer. Gabit's philosophy is rooted in the interconnectedness of health, offering science-backed solutions leveraging the key pillars of health and wellness – nutrition, fitness, sleep, mental wellness, and skincare.

It offers personalised nutrition and fitness programs to achieve health goals like weight loss and manage chronic conditions like pre-diabetes, diabetes, and gut health, along with fitness wearables and science-backed skincare products, thus helping users upgrade their health.

About This Role

As a Performance Marketer, you will be involved in expanding our digital footprint, utilising cutting-edge performance marketing strategies to achieve and exceed targeted objectives. You will utilise your expertise in Amazon Ads and other e-commerce platforms to optimise campaigns, maximise ROI, and drive quality traffic and conversions not just in India but in global markets.

Key Responsibilities
  • Develop strategic advertising campaigns tailored to business objectives, target audience, and budget allocation.
  • Conduct thorough keyword and audience research to identify opportunities for campaign optimisation.
  • Set up, manage, and optimise Amazon ads campaigns across Amazon, both domestic and international platforms.
  • Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and adjust strategies accordingly to meet or exceed KPIs.
  • Regularly analyse campaign performance data using Analytics and other reporting tools.
  • Generate reports outlining key findings, trends, and actionable recommendations for continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field with at least 2 years of relevant work experience.
  • In-depth knowledge of Amazon ads, including campaign setup, optimisation techniques, and audience targeting.
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics, or similar platforms.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders.

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