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Digital Health and Wellness Marketing Specialist
3 weeks ago
Drive Growth in Health and Fitness
About the Role">- Execute paid campaigns day in and day out, optimising funnels, and ensuring growth at scale for health and fitness apps.
We're looking for a performance-focused marketer to run and scale paid campaigns that drive installs, subscriptions, and conversions for wellness apps. This role is all about executing paid campaigns, experimenting with creatives and funnels, and leveraging AI + analytics tools to push performance.
">If you're someone who thrives on scaling apps through ads, we'd love to have you on board.
">Key Responsibilities
">- Run and optimise paid ad campaigns across platforms to drive installs and conversions.
- Build and iterate on user acquisition funnels, ensuring campaigns scale profitably.
- Leverage AI tools for creative testing, campaign automation, and performance optimisation.
- Analyse campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities.
- Collaborate with design and content teams to test ad creatives, copy, and landing flows.
- Stay updated with performance marketing trends, platform updates, and new acquisition strategies.
Requirements
">- Proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google).
- Experience running campaigns in the US and EU markets.
- Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools.
- Practical use of AI in marketing workflows (campaign automations, creative testing, etc)
- Data-driven mindset with the ability to optimise campaigns for maximum ROI.
Nice to Have
">- Background in wellness, health, or fitness apps.
- Experience working in SaaS or app growth roles.
About Our Platform
">We support top wellness creators such as yoga teachers, meditation guides, and fitness coaches to launch their own branded iOS, Android, and web apps.
">Some of the top wellness creators we support include:
">- Jess Yoga – a leading yoga app with over 1M YouTube subscribers.
- Sleep with Yogi Bryan – one of the top meditation & sleep apps on the app store.
- Gaia Meditation – a French meditation app with thousands of daily listeners.
- Other top apps include Stretch (the #1 stretching app) and Wheel With Me (the only wheelchair fitness app).
Send your resume and a short note explaining:
">- Why you're excited about driving growth in health and fitness apps.
- A campaign or experiment you've run that meaningfully boosted installs, conversions, or retention.
- Bonus if you include a Loom or write-up breaking down how you'd structure an Apple Search Ads campaign (or SKAN measurement strategy) for one of our apps.
