
Senior PPC Specialist
13 hours ago
We are seeking a Digital Marketing Manager with strong expertise in search PPC, affiliate marketing, and SEO to drive high-quality player acquisition and long-term visibility in a competitive market.
The Digital Marketing Manager will be directly responsible for planning, executing, and optimizing search PPC campaigns, building/managing an affiliate partner program, and executing SEO initiatives to grow organic traffic.
This is a hands-on role — you will manage campaigns, monitor results daily, and deliver reports that tie marketing activity to business KPIs.
Key Responsibilities:- Plan and optimize Google & Bing Search PPC campaigns for the Belgian market.
- Develop and manage an affiliate program: partner onboarding, tracking, KPI monitoring, fraud detection.
- Execute SEO initiatives hands-on: keyword research, technical audits, on-page optimization, link-building coordination, content strategy.
- Ensure all tracking and reporting is GDPR-compliant (GA4, GTM, Consent Mode, server-side tagging).
- Stay updated on Belgian iGaming marketing regulations and competitor strategies.
Required Skills and Qualifications:
You should have proven hands-on experience with search PPC campaigns (large budgets preferred). Experience in affiliate marketing or strong ability to learn and execute quickly. Strong SEO execution skills (technical + content + off-page). Proficiency in GA4, GTM, Looker Studio/Power BI, attribution modeling. Analytical mindset with the ability to link marketing to business revenue KPIs.
Bachelor's Degree: In Marketing, Business, or related field preferred.
About This Role:
This is a challenging opportunity to join our organization and drive significant growth through innovative digital marketing strategies.
What We Offer:
A dynamic work environment, opportunities for career advancement, and a competitive salary package.
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