
Market Research Professional
3 days ago
We are seeking an accomplished Market Insights Manager to drive actionable insights across the UK and Europe. This role requires a highly analytical and collaborative individual who can drive informed decisions with data-driven insights.
- Key Responsibilities:
- Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets.
- Identify emerging trends, regulatory changes, and growth opportunities within target industries.
- Deliver regular market landscape reports to inform go-to-market and product strategies.
- Competitor Analysis:
- Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement.
- Provide actionable intelligence to help shape our differentiation and value proposition.
- Maintain a competitor intelligence repository for use by marketing, sales, and product teams.
- Persoà & Buyer Insights:
- Develop and update detailed target persona profiles for enterprise buyers and influencers in the region.
- Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research.
- Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning.
- Brand Perception & Positioning:
- Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure our reputation among target audiences.
- Analyze findings to identify strengths, weaknesses, and perception gaps.
- Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning.
Requirements:
- 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors.
- Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets.
- Experience supporting enterprise marketing and/or ABM programs with actionable insights.
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