
Strategic Operations Manager
1 week ago
Job Title: Strategic Operations Manager
About the RoleWe are seeking a highly skilled and experienced Strategic Operations Manager to join our team. As a key member of our organization, you will play a critical role in driving business growth and success.
Key Responsibilities- Own and influence the Demand Factory, contributing to the implementation of Marketing Transformation (MX) working with marketing operations to optimize and release updates/new models.
- Own the governance of lead routing and lead flow, ensuring no disruption to leads created and routed to Sales.
- Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations.
- Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture.
- Manage a team of 3-5 campaign operations specialists.
- Emphasize data collection and connection with other systems, finding new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy.
- Build strong working relationships with marketing and cross-functional stakeholders.
- 5-7 years of Marketing Operations experience with a deep technical understanding of Marketing automation.
- 3-5 years of direct people management experience.
- Understanding of typical B2B sales and marketing funnels, definitions, and processes.
- Strong problem-solving skills to identify and address issues impacting lead handoff to Sales.
- Experience across marketing tech stack including: CRM (Salesforce preferred), enrichment tools, event management, webinar, and analytics (Domo, Looker).
- Experience with Marketo to Salesforce custom integrations and API webhooks.
- Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing.
- Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.
As a Strategic Operations Manager, you will have the opportunity to work with a talented team, develop your skills, and contribute to the growth and success of our organization.
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