Content Strategy Director
5 days ago
We are at the forefront of the Web3 and AI revolution, offering consulting services to our global clients in these spaces. Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today's demands but also anticipate the opportunities of tomorrow.
Job DescriptionWe are seeking an experienced Content Strategy Director to oversee and manage a team of writers, editors, and SEO specialists to ensure that all content aligns with SEO best practices and industry standards.
Key Responsibilities- Team Leadership & Content Management:
- Oversee a team of writers, SEO editors, and content specialists to produce high-quality, SEO-optimized content.
- Set performance goals for the content team and ensure growth as a strategic function of the business.
- Content Strategy & Planning:
- Design and implement comprehensive content strategies, plans, and procedures that support both short and long-term business objectives.
- Leverage market data to develop content themes and topics, executing plans that drive user engagement and lead to critical behavioral metrics.
- SEO Optimization & Competitive Analysis:
- Conduct regular content audits and competitor analysis to ensure the content stays current, relevant, and aligned with SEO parameters.
- Collaborate with digital and technical teams to implement an efficient content management system (CMS) for optimal content delivery.
- Content Performance & Analytics:
- Conduct ongoing usability tests to gauge the effectiveness of content in meeting marketing and SEO objectives.
- Gather, analyze, and report on performance data; make recommendations for content improvement and marketing optimizations based on the data.
- Minimum 5+ years of experience in content strategy, management, and SEO optimization.
- Proven experience managing content teams and working cross-functionally with creative, technical, and marketing teams.
- Strong understanding of SEO principles, Google Analytics, CMS platforms, and other relevant content marketing tools.
- Proficiency in content management systems (CMS), and familiarity with structured content, meta tags, and taxonomies.
- Expertise in conducting content audits, competitor analysis, and using analytics to drive content strategy and performance.
$140,000 - $160,000 per year, depending on experience and qualifications.
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