Offline Business Development Specialist

1 week ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Key Responsibilities:

  • Develop and implement an annual marketing plan aligned with admission targets and brand positioning.
  • Identify key channels, locations, and event formats to maximize reach within target demographics.
  • Create activation calendars, timelines, and budgets for quarterly and monthly activities.

Event Planning & Execution

  • Lead the planning, promotion, and execution of events such as open houses, school orientations, community outreach programs, interschool competitions, workshops, and fairs.

Vendor Management

  • Identify and onboard relevant vendors and agencies.
  • Negotiate contracts and monitor vendor performance.

Cross-Functional Collaboration

  • Work closely with admissions, creative/content, and digital marketing teams to ensure effective alignment and execution.

Performance Monitoring & Reporting

  • Track ROI on events and offline channels, measuring metrics such as footfall, lead generation, conversion rates, and brand visibility.
  • Provide regular reports with insights and recommendations for optimization.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Event Management, Communications, or a related field. MBA preferred.
  • 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.

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