Paid Advertising Specialist
6 days ago
We are looking for a talented individual to fill the position of Performance Marketing Specialist. The successful candidate will be responsible for planning, executing, and optimizing paid ad campaigns across platforms.
Key Responsibilities:
- Plan and execute paid ad campaigns across Google Ads, Meta Ads, and other platforms.
- Analyze campaign performance and implement strategies for improvement.
- Conduct A/B testing to optimize ad creatives and targeting.
- Track key performance indicators (KPIs) and provide insights for budget allocation.
- Stay updated on industry trends and platform updates.
Qualifications & Skills:
- Bachelor's degree in Marketing, Advertising, or a related field.
- 2-4 years of experience in performance marketing.
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong analytical and problem-solving skills.
- Experience with conversion rate optimization (CRO) and retargeting strategies.
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