E-commerce Advertising Specialist
2 days ago
We are seeking an experienced E-commerce Advertising Specialist to join our team at Conscious Chemist. As a key member of our marketing department, you will be responsible for driving our paid marketing campaigns on Amazon and Google Ads.
About Us:
Conscious Chemist is a rapidly growing D2C skincare brand committed to crafting innovative personal care products. Our mission is to promote wellness, dispel chemical misinformation, and empower consumers to make informed decisions.
Key Responsibilities:
- Plan, execute, and optimize Amazon and Google Ads campaigns to drive traffic, conversions, and revenue.
- Conduct keyword research and implement A/B testing to improve ad performance.
- Optimize landing pages and ad copies for higher conversion rates.
- Monitor campaign budgets and bidding strategies to ensure efficient ad spend.
- Analyze performance metrics, create reports, and provide insights for continuous improvement.
- Stay updated with Amazon and Google Ads trends, algorithm changes, and best practices.
- Collaborate with the design and content team to create compelling ad creatives.
Requirements:
- 2-5 years of experience in managing Amazon and Google Ads campaigns for D2C brands.
- Strong understanding of PPC strategies, keyword bidding, audience targeting, and conversion optimization.
- Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking.
- Proven track record of delivering ROI-driven campaigns on Amazon and Google Ads (Amazon PPC, DSP, and Sponsored Ads).
- Experience with Amazon DSP, audience segmentation, and retargeting strategies.
- Proficiency in day parting and budget pacing strategies to optimize ad performance.
- Strong expertise in A/B testing, ad copywriting, and landing page optimization.
- Experience in making data-backed marketing decisions to drive growth and profitability.
- Strong communication and analytical skills with the ability to present insights and recommendations.
What We Offer:
- Competitive salary and benefits.
- Opportunity to work with a dynamic team and exciting brand collaborations.
- A supportive and growth-oriented work environment.
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