Influencer Relations Specialist

3 days ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 4,00,000 - ₹ 8,00,000

About us:

mCaffeine is India's first caffeinated personal care brand, offering a range of products for young and aspiring millennials. We believe in confidence over all skin & body biases.

We redefine the age-old notions of beauty associated with colour and never sell insecurities. At mCaffeine, beauty has no colour or gender; it's about you.

Come, join our journey

Job Overview:

We're looking for an enthusiastic and detail-oriented Influencer Marketing Executive to support our influencer initiatives across platforms like Instagram, YouTube, TikTok, and more. This role involves discovering new talent, coordinating collaborations, managing outreach, and tracking performance.

Key Responsibilities:

  • Influencer Discovery & Outreach:
    • Research and identify relevant influencers that align with our brand values.
    • Pitch collaboration ideas and maintain timely follow-ups.
    • Maintain and update influencer databases regularly.
  • Campaign Coordination:
    • Support the planning and execution of influencer campaigns.
    • Coordinate sample/product dispatch, content deadlines, and posting schedules.
    • Share creative briefs and ensure brand guidelines are followed.
  • Content & Engagement Tracking:
    • Track influencer posts and compile content for internal and external use.
    • Monitor engagement and compile performance reports.
    • Assist in user-generated content collection and approvals.
  • Relationship Management:
    • Nurture long-term relationships with influencers and creators.
    • Ensure timely communication and manage negotiation within set parameters.
  • Cross-team Support:
    • Collaborate with social media, content, and performance marketing teams for content amplification.
    • Support influencer gifting and event campaigns (if applicable).

Requirements:

  • 0–2 years of experience in influencer marketing, social media, PR, or related fields.
  • Passionate about content, creators, and the influencer ecosystem.
  • Excellent communication and organizational skills.
  • Previous internship or freelance work in influencer marketing or social media.
  • Ability to manage multiple tasks and deadlines efficiently.

Benefits:

This role offers opportunities for growth, development, and collaboration with a dynamic team.

We encourage creativity, innovation, and out-of-the-box thinking.

We prioritize work-life balance and offer flexible working arrangements.

We provide training and development programs to enhance your skills and knowledge.

We foster a culture of open communication, respect, and inclusivity.

We celebrate diversity and promote equality in all aspects of our work.

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