Data Driven Business Growth Specialist

3 days ago

Bengaluru, Karnataka, India beBeeAnalyst Full time

Job Title: Programmatic Analyst

Job Description: As a Programmatic Analyst, you will play a crucial role in setting up and monitoring client surveys and marketing campaigns. You will work closely with the sales, marketing, and customer success teams to ensure successful campaign execution.

Key Responsibilities:

  1. Set up and monitor Zeta client surveys and Zeta Marketing surveys

  2. Work with internal teams to compile survey insights once surveys are completed

  3. Dive into large data sets, uncovering insights, and providing impactful recommendations for clients through thoughtfully crafted storytelling

  4. Build out custom Tableau dashboards as requested to showcase campaign performance and applicable audience insights

  5. Assist in pulling/setting up custom reports, as requested

  6. Assist in growing Zeta's programmatic revenue quarter over quarter via campaign support, optimizations, and incremental efforts

Requirements:

  • 1-2 years of working experience in Programmatic, AdTech, or MarTech Space

  • Programmatic Advertising knowledge a plus

  • Experience with SQL query language, Tableau, HIVE, Python, Vertica, and Excel/pivot tables

  • Excellent presentation/visualization/storytelling skills with Tableau

  • Excellent troubleshooting and diagnostic skills

  • Professional oral and written communication skills

  • Bachelor's degree in business, Finance, Economics, Statistics, Marketing, and/or equivalent experience

Preferred Qualifications:

  • Experience in a digital media/Programmatic analytics role

  • Experience pulling data & putting together actionable audience insights reports across different programmatic channels

  • Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools a plus

About You:

  • A great communicator, comfortable speaking with clients, team members, and C-Level Members alike, and can convey complex technical features in simple terms

  • Someone with an aptitude for media and strategy and able to contextually relay concepts to clients

  • Able to multitask and prioritize high-priority requests

  • Have a high degree of creativity, self-motivation, and drive

  • Eagerness to work in a team environment that will be constantly changing day to day

  • Enthusiastic team player with a penchant for collaboration and knowledge sharing

  • Willingness to do whatever it takes to get the job done

  • Nerdy but loveable

  • Data-driven, technical, self-starting, and curious

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