Executive CRM Strategist

2 days ago

Kolkata, West Bengal, India beBeeCRMManager Full time ₹ 9,00,000 - ₹ 12,00,000

Job Overview:

The CRM Manager will oversee and optimize the LeadSquared CRM system to drive customer engagement, retention, and revenue growth. Acting as a bridge between sales, marketing, and support teams, this role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

  • Clinical Operations & Optimization:

Configure, manage, and continuously improve LeadSquared CRM functionalities—including lead capture, nurturing, and automation workflows—to align with organizational objectives.

  • Data Governance & CRM Hygiene:

Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.

  • Lead Development & Automation:

Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.

  • Interdepartmental Collaboration:

Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.

  • Training & Support Services:

Train internal users—such as sales reps and marketers—on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.

  • Performance Analysis:

Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.

  • Customer Journey Mapping:

Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.

  • Compliance & Security Management:

Ensure CRM operations comply with data privacy regulations and internal security best practices.

Required Skills & Qualifications:

  • Bachelor's degree in marketing, Business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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