Marketing Mix Modelling Expert

2 days ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Job Summary:

We are seeking a seasoned Marketing Mix Modelling expert to lead our client engagements.

  • Act as the primary point of contact for MMM projects, ensuring seamless collaboration with clients and internal stakeholders.
  • Gain in-depth understanding of client business challenges, marketing strategies, and objectives to design tailored modelling approaches.
  • Translate analytical results into actionable recommendations for media planning and budget allocation, driving business growth and profitability.
  • Lead the development and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis), leveraging data insights to inform strategic decisions.
  • Analyse historical media and sales data to identify key drivers of performance, providing actionable insights for future campaign optimization.
  • Deliver scenario analysis and media optimisation insights to guide marketing decisions, ensuring alignment with business objectives.
  • Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking, providing a comprehensive view of marketing effectiveness.

Required Skills and Qualifications:

  • Proven expertise in Marketing Mix Modelling and analytics, with a strong track record of delivering business impact.
  • Advanced knowledge of econometric and statistical tools, including regression models and time-series analysis.
  • Excellent analytical and problem-solving skills, with ability to interpret complex data and communicate findings effectively.
  • Strong communication and interpersonal skills, with experience working with cross-functional teams and stakeholders.
  • Bachelor's degree in Mathematics, Statistics, Economics, or related field; advanced degree preferred.

Benefits:

  • Opportunity to work with a diverse range of clients and projects, driving business growth and innovation.
  • Collaborative and dynamic work environment, with opportunities for professional development and growth.
  • Competitive compensation and benefits package, reflecting your value to the organisation.

About Us:

We are a leading provider of marketing solutions, dedicated to helping businesses succeed in today's fast-paced market. With a strong focus on innovation and customer satisfaction, we strive to deliver exceptional results and exceed client expectations.

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