Marketing Strategist

1 week ago

Rajkot, Gujarat, India beBeePerformance Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title: Performance Marketing Executive

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity.

We provide social media marketing, graphic design, performance marketing, search engine optimization, and integrated brand strategy executed by over 25+ creative strategists and marketers.

Key Responsibilities:
  • Strategy Development & Execution
    • Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
    • Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
  • Multi-Channel Campaign Management
    • Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms.
    • Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
  • Data & Performance Analytics
    • Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
    • Use data to inform decisions and iterate on strategy for continuous improvement.
  • Budget & ROI Management
    • Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition.
    • Manage digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.
  • Campaign Optimization & Experimentation
    • A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
    • Stay agile and responsive to market dynamics to meet evolving campaign objectives.
  • Innovation & Channel Exploration
    • Stay updated with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance.
    • Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.
    • Recommend new performance marketing opportunities.

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