Mobile Games Growth Manager

24 hours ago

Jodhpur, Rajasthan, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
Mobile Games User Acquisition Specialist

We are seeking a highly motivated and data-driven user acquisition specialist to join our growth team.

About the Role
  • This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.
  • The successful candidate will be responsible for managing the entire UA funnel – from campaign conceptualization to in-depth performance analysis.

This includes:

  • Planning, launching, and optimizing UA campaigns across major ad platforms.
  • Managing daily campaign performance and adjusting bids, budgets, targeting, and creatives.
  • Implementing structured A/B tests for campaigns, audiences, and creatives.
  • Ensuring accurate event configuration and tracking across ad platforms and MMPs.
  • Partnering with engineering teams to QA and troubleshoot SDK/event integrations.
Key Responsibilities
  • Analyzing campaign and cohort-level data from ad platforms and MMPs.
  • Calculating breakeven points and modeling projected LTV/ROI by user cohorts.
  • Understanding and acting on player journey metrics.
  • Building dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
  • Applying predictive modeling and early KPIs to forecast long-term user value.
Requirements
  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).

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