
Consumer Engagement Activation Specialist
13 hours ago
Job Overview
We are seeking an accomplished professional with a strong understanding of activation and event marketing to drive consumer engagement.
- Key Expertise: FMCG background is highly valued.
- Strategic Mindset: Think strategically and develop innovative solutions to achieve business outcomes.
- Collaborative Leadership: Strong team building and partnership skills are essential for success.
- Analytical Competence: Develop and execute strategic plans within timelines and budgets.
- Performance Measurement: Track campaign performance using metrics like productivity and sales lift.
Key Responsibilities:
- Develop a comprehensive annual plan and drive execution and measurement.
- Ensure clear strategies and roles for each sub-brand to achieve business objectives.
- Build and manage consumer databases for targeted engagement.
- Drive rural participation in events and explore regional festivals as opportunities.
- Negotiate cost-effective models for optimal return on investment.
- Identify new touchpoints for engagement, sample, and sales.
- Design and launch campaigns leveraging technology such as AR, VR, Meta, and Gaming.
- Continuously monitor and measure campaign impact.
- Review finance trackers and ensure adherence to SOPs.
- Manage agency relationships and showcase best practices in activation and digital activation projects.
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