
Lead Audience Insights Professional
4 days ago
As a dynamic and analytical leader, you will drive data-informed decision-making across programming and marketing. This role is crucial in combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.
You will act as the bridge between teams, synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.
The key responsibilities of this role include:
- Leading the analysis of audience data using industry-standard measurement tools.
- Interpreting and visualizing large data sets to extract key performance insights.
- Integrating quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
- Identifying emerging content trends, consumption patterns, and market opportunities.
Additionally, you will be responsible for:
- Developing clear, concise, and strategic insight decks and presentations.
- Translating data into storytelling frameworks that guide decision-making across content acquisition, creation, and positioning.
- Working closely with Programming, Marketing, Qualitative Research, and Digital Strategy teams to align goals and drive cohesive strategies.
To succeed in this role, you will need:
Education: A Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
Experience: At least 12 years of experience in media/entertainment with a focus on audience research and insights.
Technical Skills: Strong quantitative analysis skills with experience in BARC, Excel, Power BI, or similar data tools.
Soft Skills: Strong communication, collaboration, and attention to detail.
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