Results-Focused Digital Marketing Expert

About the Role:

We are seeking a results-driven and strategically adept Digital Marketing Expert with a proven track record in enhancing brand visibility, generating leads, and optimizing digital marketing funnels.

The ideal candidate will have a strong foundation in SEO, performance marketing, CRM, and content-based lead generation, especially suited for candidates with exposure to the eLearning industry.

• SEO (Search Engine Optimization):
  • Develop and implement advanced SEO strategies to boost organic search performance and increase visibility across target keywords.
  • Conduct keyword research, on-page and off-page optimization, technical SEO audits, and backlink analysis.
  • Collaborate with content teams to drive SEO-optimized content strategy.
• Social Media & Community Engagement:
  • Plan and execute social media campaigns across platforms including Facebook, LinkedIn, Instagram, and Twitter to build brand awareness.
  • Cultivate and manage online communities relevant to the industry.
  • Monitor trends, engagement metrics, and adapt content to increase community growth and participation.
• Performance Marketing & Local Advertising:
  • Run targeted ad campaigns focused on the Kolkata region and neighboring areas using Google Ads, Bing Ads, and Meta Ads.
  • Monitor, analyze, and optimize campaigns for CTR, CPC, CPA, and ROI.
• CRM & Marketing Automation:
  • Leverage Zoho CRM for lead tracking, segmentation, and lifecycle management.
  • Implement marketing automation workflows using Pabbly, Zapier, and Systeme.io to streamline follow-ups and engagement.
  • Monitor lead behavior and automate lead nurturing processes.
• Lead Generation & Funnel Optimization:
  • Design, build, and optimize high-converting funnels using Systeme.io, Typeform, and landing page tools.
  • A/B test landing pages, CTAs, and user journeys to enhance conversion rates.
  • Create segmented email nurturing journeys tailored to lead intent and engagement history.
• Conversational Marketing:
  • Set up and manage lead interaction campaigns via WhatsApp and Telegram to enable real-time engagement.
  • Use chat flows, bots, and direct messaging strategies to qualify leads and drive conversions.
• Content-Driven Marketing Initiatives:
  • Plan and execute webinars, podcast episodes, and demo/tutorial videos as a method of audience engagement and course promotion.
  • Develop gated content strategies to support lead generation through eBooks, checklists, and recorded sessions.
• Local Event Marketing:
  • Plan and manage participation in game events, esports tournaments, hackathons, and industry conferences.
  • Coordinate pre-event promotion, on-site engagement, and post-event lead capture and follow-up.
  • Collaborate with event organizers, partners, and vendors to maximize brand visibility.
• Landing Page Design & Optimization:
  • Design, test, and iterate landing pages using best UI/UX practices.
  • Optimize layouts, copy, and CTAs based on user behavior analysis and A/B testing.
• Analytics & Reporting:
  • Track KPIs for all digital campaigns and prepare weekly/monthly reports highlighting performance, trends, and areas for improvement.
  • Use Google Analytics, Zoho Analytics, and other BI tools to drive data-backed decision-making.
  • Provide actionable insights to improve campaign effectiveness and overall digital strategy.

Core Skills Required:

- Advanced knowledge of SEO, PPC (Google Ads, Bing Ads, Meta Ads), and social media marketing.

- Hands-on experience with Zoho CRM, Pabbly, Zapier, Systeme.io, and Typeform.

- Expertise in funnel design, marketing automation, and email campaign optimization.

- Strong analytical mindset with proficiency in interpreting campaign performance metrics.

- Ability to design, test, and optimize landing pages using A/B testing techniques.

- Deep understanding of user behavior analytics and experience in improving UX for higher engagement and conversions.

- Demonstrated experience in planning and executing webinars, podcasts, local events,

Requirements:

- Degree in Marketing, Business Administration, or related field.

- Minimum of 5 years of relevant digital marketing experience.

- Preferred: Candidates with prior experience in the eLearning industry or EdTech sector.