Lead Content Strategist for Ayurvedic Beauty

1 day ago


Gurgaon, Haryana, India Nat Habit Full time

About Nat Habit: We are revolutionizing natural living, one habit at a time. Our mission is to empower individuals to adopt sustainable habits that promote overall well-being.

Our product portfolio boasts 100% natural beauty and wellness products inspired by ancient ayurvedic solutions. These innovative formulations are crafted in our state-of-the-art kitchens using whole grains, fruits, flowers, and other natural ingredients, free from chemicals and preservatives.

We take pride in our team's strong startup experience, robust funding, and backing from top-tier institutional investors. This sets us up for success in the competitive market.

Job Title: Senior Copywriter

Role Overview:

  1. Brand Research: Conduct thorough research on the brand, competition, and category to develop a comprehensive communication strategy aligned with the brand's values.
  2. Ad Copy Creation: Craft compelling product-specific ad copies for image, animation, and video campaigns to drive performance marketing.
  3. Content Ideation: Develop creative content for corporate marketing and communication materials.
  4. Brand Voice Consistency: Ensure consistent brand voice across all channels and communication pieces.
  5. Platform Understanding: Understand the platform requirements and create content accordingly.
  6. Collaboration: Work closely with the marketing and design teams to brainstorm ideas and create concepts for ads, campaigns, and social media content.
  7. Video Scripting: Develop engaging scripts for video content.

Requirements:

  1. Education: Bachelor's degree or equivalent experience in Advertising, Communication.
  2. Experience: 4-7 years of copywriting experience.
  3. Creative Skills: Strong visualization and idea generation skills.
  4. Communication Skills: Excellent written and verbal communication skills.
  5. Independence: Ability to work independently and be highly organized.

Location: Gurgaon

Based on the role's responsibilities and the location, we estimate the salary range to be ₹1,200,000 - ₹1,800,000 per annum. This estimate may vary based on individual qualifications and experience.



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