Growth Manager
3 weeks ago
Testbook is a leading EdTech company revolutionizing the industry with its innovative approach. With a massive user base of over 5.9 crore students and 300 crore tests solved on its WebApp, Testbook is poised to capture bigger markets.
The company offers a unique platform for talent development, where individuals can learn, grow, and conquer their fields. With a flexible work environment, employees have the freedom to choose their projects, work schedule, and contribute to the company's growth.
Testbook's IIT pedigree has attracted top talent from across the country, with a team of 800 in-house employees and thousands of remote interns and freelancers. The company is rapidly expanding, making it an exciting time to join the team.
Job DescriptionTestbook is seeking a Growth Manager to drive organic app installs and user acquisition. This role involves leveraging strategic initiatives, data analytics, and cross-functional collaboration to ensure sustained app growth and post-install retention.
Key Responsibilities:- Drive organic app installs and user acquisition through strategic initiatives.
- Evaluate and understand current methods driving app installs.
- Identify and explore new avenues to increase organic app installs from relevant audiences.
- Utilize data and analytics to inform decision-making and strategies.
- Collaborate with cross-functional teams, including Product, Graphics, and Content, to enhance user experience and drive installs.
- Balance strategic planning with hands-on execution to achieve growth targets.
- Apply knowledge of app growth tactics and retention strategies to sustain user engagement.
- Maintain and track reports and KPIs on a daily, weekly, and monthly basis.
- Minimum 2-3 years of experience in driving product growth, preferably with a proven track record of organic app growth.
- Demonstrated ability to grow app user base, engagement, and revenue.
- Strong analytical skills and data-driven decision-making capabilities.
- Ability to work in a cross-functional team environment.
- Excellent communication skills and attention to detail.
This role is highly impactful and challenging, as it directly influences New User Acquisition and drives revenue growth through strategic initiatives.
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