Digital Growth Strategist

24 hours ago

Aligarh, Uttar Pradesh, India beBeeAcquisition Full time ₹ 12,00,000 - ₹ 15,00,000
Lead Acquisition Specialist

The ideal candidate will be a seasoned digital marketing professional with expertise in paid digital distribution and a track record of successfully managing large-scale campaigns.

  • Paid Digital Distribution: Manage all paid digital distribution channels to generate high-quality leads, driving business growth through strategic planning and execution.

  • Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy across the full lifecycle of idea creation, execution, and continuous iteration, fostering innovation and scalability.

  • Channel Management: Take ownership of key distribution channels, reducing reliance on third-party vendors and bringing channel management in-house for maximum efficiency.

  • Experimentation & Optimization: Conduct rigorous A/B testing and experiments to continuously improve campaign performance, leveraging data-driven insights to inform decision-making.

  • Performance Analysis: Monitor and analyze key metrics to provide actionable recommendations for campaign optimization and budget allocation, ensuring maximum ROI.

Qualifications:
  • Proven experience in digital marketing or growth roles with a strong focus on lead acquisition and paid media.
  • Deep understanding of paid digital distribution channels and a history of successfully managing complex campaigns.
  • Strong analytical skills and ability to use data to drive business decisions.
  • Growth hacking mindset with a track record of implementing creative, scalable strategies.
Key Responsibilities:

  • Manage all paid digital distribution channels to generate high-quality leads.

  • Develop, implement, and manage a robust lead acquisition strategy.

  • Take ownership of key distribution channels and bring channel management in-house.

  • Conduct rigorous A/B testing and experiments to improve campaign performance.

  • Monitor and analyze key metrics to provide actionable recommendations.

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