
Senior Webinar Expert
1 week ago
Position Overview:
We are seeking a seasoned Webinar Strategist to craft and execute comprehensive webinar plans that align with our marketing and sales objectives.
Key Responsibilities:
- Webinar Strategy & Execution
- Create a webinar plan that aligns with our marketing and sales objectives.
- Identify target audiences and develop engaging webinar topics.
- Collaborate with internal teams to secure subject matter experts and ensure high-quality content.
- Oversee the entire webinar lifecycle, including scheduling, promotion, registration, live delivery, and post-event follow-ups.
- Manage the technical aspects of webinars, including platform setup, audiovisual coordination, and troubleshooting.
- Conduct rehearsals with presenters to ensure seamless delivery.
- Analyze webinar performance metrics, providing actionable insights for improvement.
- Cross-Functional Collaboration
- Work closely with the marketing team to align webinar themes with campaigns and goals.
- Collaborate with product marketing team to develop webinars that highlight key features and value propositions.
- Marketing and Promotion
- Coordinate with marketing teams to create promotional materials, email campaigns, and social media content to maximize webinar attendance.
- Leverage analytics tools to track and optimize promotional efforts.
- Reporting & Optimization
- Track attendance, engagement, and feedback to measure webinar success.
- Generate regular performance reports for internal stakeholders.
- Continuously improve webinar content, format, and delivery based on audience feedback and data insights.
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