Brand Marketing Specialist

2 days ago

GTB Nager, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000

We're on a mission to revolutionize the matrimonial journey by simplifying and modernizing it. With 2 million+ members and 50,000+ successful matches, we leverage AI-powered matchmaking to build authentic connections.

About the Role

You'll play a key role in driving brand visibility, user acquisition, and engagement across multiple channels. You'll work closely with the growth, product, and creative teams to execute campaigns, track results, and optimize strategies.

Responsibilities:
  • Develop and manage digital marketing campaigns across Google, Meta, and other platforms
  • Contribute to SEO, content, and social media strategies to increase organic visibility
  • Assist in planning and executing email, WhatsApp, and push notification campaigns
  • Monitor campaign performance, analyze KPIs, and prepare regular reports
  • Collaborate with the design/content team for creatives, videos, and ad copies
  • Stay updated with market trends, competitor strategies, and industry benchmarks
  • Coordinate with external vendors and agencies (if required) for campaign execution
Requirements:
  • 0–1 years of experience in digital/brand marketing
  • Understanding of digital platforms like Meta Ads, Google Ads, SEO, and Analytics
  • Strong communication and creative thinking skills
  • Should be camera-friendly and comfortable appearing in brand videos, campaigns, or promotional content
  • Ability to analyze performance metrics and derive insights
  • Proficiency in MS Excel/Google Sheets and familiarity with analytics dashboards
Nice to Have:
  • Hands-on experience with marketing tools like HubSpot, Mailchimp, or SEMrush
  • Exposure to influencer marketing or affiliate campaigns
  • Knowledge of A/B testing and campaign optimization techniques
Why Join Us?
  • Be part of a mission-driven brand that impacts millions of lives
  • Work on diverse marketing campaigns across digital channels
  • Collaborate with cross-functional teams in a fast-paced startup
  • Competitive compensation, medical insurance, and a growth-driven culture

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