Senior Brand Manager Position

23 hours ago

Nellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000
Job Title: Marketing Communications Professional

This role involves developing and implementing marketing strategies to promote high-end fashion brands.

  • Market research will be conducted to identify current trends, consumer preferences, and competitor activity;
  • A comprehensive marketing plan will be created to increase brand visibility and engage the target audience;
  • The development of content for social media, blogs, and newsletters will be undertaken to enhance brand awareness;
  • Research will be conducted on consumer behavior and market trends to inform marketing strategies;
  • Collaborations with influencers and industry experts will be sought to secure coverage for luxury fashion brands;
  • Press releases and other communication materials will be written and distributed to promote events, launches, and collaborations;
  • Assistance will be provided in creating brand identity guidelines to ensure consistent messaging across all marketing and PR materials;
  • Social media accounts will be managed, including content scheduling, engagement with followers, and monitoring analytics to assess performance;
  • Marketing campaign effectiveness will be tracked and reported, providing insights and recommendations for improvements;
Requirements

To succeed in this role, you should have:

  • Completed a degree in business/marketing or a related field from a reputable institution;
  • Experience working in high fashion is an advantage;
  • Excellent communication and organizational skills are essential;
  • Ability to work well under pressure and meet deadlines.

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