
Senior Brand Strategist
5 days ago
We are seeking a skilled professional to lead our communications strategy, media relations, and brand reputation initiatives.
About the RoleThis role will be pivotal in driving our presence across traditional and digital platforms, while also managing client-facing PR campaigns.
- Develop and execute strategic PR campaigns to enhance brand visibility and positioning.
- Build and maintain strong relationships with media outlets, journalists, and influencers.
- Draft, edit, and distribute press releases, media kits, and thought-leadership articles.
- Oversee crisis communication strategies and reputation management.
- Monitor media coverage and provide insights, analytics, and ROI reports.
- Collaborate with internal teams to ensure message consistency across platforms.
- Support client PR mandates, including product launches, press conferences, and events.
- Stay updated on industry trends, competitor activity, and emerging PR tools.
- Bachelor's/Master's degree in PR, Communications, Journalism, or related field.
- 4–7 years of experience in public relations, corporate communications, or media strategy.
- Strong network of media contacts across print, digital, and broadcast.
- Excellent written and verbal communication skills in English.
- Proven ability to handle multiple campaigns, deadlines, and stakeholders.
- Familiarity with PR tools such as Meltwater, Cision, or similar platforms.
- Experience in agency environment is a strong plus.
- Crisis Management
- Media Relations
- Brand Reputation
- Public Relations
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