Product Portfolio Strategist – Pharmaceuticals

2 weeks ago

Hyderabad, Telangana, India Dr. Reddy's Laboratories Full time

Dr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company, driven by a collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait.

We've grown from a modest investment in 1984 with 20 employees and a bold vision to today's research and development centres, manufacturing facilities, or commercial presence in 66 countries.

With nearly four decades of standing for access, affordability, and innovation based on deep science, progressive people practices, and robust corporate governance, we see an opportunity to strengthen our core further (the next steps) and build the future (the new bets).

'The Next and the New' is how we aim to continue as the partner of choice – purpose-driven, future-ready, and sustainable. Our goal is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy.

Sustainability means operating in a manner that respects people, planet, and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfill our potential, and maintain our integrity and transparency.

We maintain a work environment free from discrimination and are an equal opportunity employer, committed to employing & nurturing all qualified diverse workforces without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship, or any other characteristic or classification protected by applicable law(s) of the country we operate in.

We treasure every talent, recognizing merit and diversity in our organization.

About This Opportunity

We're seeking a dynamic and experienced Group Product Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve market share and revenue targets of the specific vertical.

Oversight of the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation.

Providing mentorship to team members and collaborating with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs), aiming to meet market share and revenue targets.

Duties & Responsibilities
  • New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives.
  • New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams.
  • Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections.
  • Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals.
  • Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals.
  • Leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention.
  • Sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance.
What We Offer

A Graduate degree in Science stream with minimum 7-10 years of experience in Product Management in pharmaceutical industry.

Technical skills include understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits.

Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives.

Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio.

Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio.

Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders.

Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies.

Adaptability and change management skills.

Strategic orientation and decision-making capabilities.

We offer attractive salaries ranging between $120000 and $160000 per year depending on qualifications and experience.

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