Marketing Campaign Manager

2 days ago

Surat, Gujarat, India beBeeExecutive Full time ₹ 65,00,000 - ₹ 85,00,000

Marketing Executive Role:

Develop a comprehensive annual marketing plan aligned with business goals and brand positioning.

Key Responsibilities:

  • Identify key channels, locations, and event formats to maximize reach within target demographics.
  • Create quarterly and monthly activation calendars, timelines, and budgets for events like open houses, orientations, RWA activations, interschool competitions, and community events.
  • Plan, promote, and execute events such as open houses and school orientations, RWA activations, interschool competitions, workshops, fairs, kiosks, roadshows, and external education events.

Vendor & Partner Management

  • Identify and onboard relevant vendors, agencies, and community partners.
  • Negotiate contracts and monitor vendor performance.

Cross-Functional Collaboration

  • Work closely with the admissions team to ensure footfall translates into inquiries and conversions.
  • Collaborate with creative/content teams to produce effective marketing materials.
  • Align offline efforts with online campaigns through digital marketing team collaboration.

Performance Monitoring & Reporting

  • Track ROI on events and marketing channels, measuring metrics like footfall, lead generation, conversion rates, and brand visibility.
  • Provide regular reports with insights and recommendations for optimization.

Qualifications & Experience:

  • Bachelor's degree in marketing, event management, communications, or a related field (MBA preferred).
  • 4–7 years of experience in marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing successful marketing campaigns with measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

  • A strong local network and knowledge of RWA and school ecosystems.
  • A passion for education, community engagement, and brand storytelling.
  • The ability to work independently and manage multiple projects simultaneously.

Work Schedule & Travel:

  • A willingness to work weekends during peak periods.
  • Local travel required for event execution and community engagement.

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