
Customer Engagement Director
2 days ago
The ideal candidate will have a strong understanding of activation and event marketing strategies, preferably with a background in fast-moving consumer goods.
- Develop innovative solutions that drive business outcomes through technology-based approaches.
- Measure campaign performance using key metrics such as productivity, sales lift, and brand health indicators.
- Build and maintain robust consumer databases for targeted campaigns.
- Drive rural and regional participation in trade fairs and festivals.
- Optimize costs through effective negotiation and cost-saving models.
- Identify new touchpoints to engage consumers, sample products, or facilitate sales.
- Create immersive campaigns utilizing technologies like augmented reality, virtual reality, and gaming platforms.
Key Responsibilities:
- Design and implement cross-functional projects that integrate marketing, sales, and product development.
- Collaborate with cross-functional teams to identify opportunities for process improvements and strategic partnerships.
- Monitor and report on campaign ROI, ensuring alignment with business objectives.
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Customer Engagement Representative
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