Demand Generation Leader

1 week ago

Rajkot, Gujarat, India beBeeDemandGeneration Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a seasoned Demand Generation Director to drive strategic growth initiatives and amplify our pipeline across key verticals.

  • Design, implement, and measure full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline.
  • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.

About the Role:

  • Lead the development and execution of demand generation and ABM strategies to drive enterprise growth and measurable pipeline.
  • Collaborate with cross-functional teams to align GTM motions and pipeline goals.
  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

Key Responsibilities:

  • Strategic Demand Generation
  • Account-Based Marketing (ABM) Leadership
  • Measurement, Analytics & Optimization
  • Team Leadership & Cross-Functional Collaboration

Requirements:

  • Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.
  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

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