Whizlabs Senior Specialist Social Media Expert
4 weeks ago
About Whizlabs
Whizlabs is a leading online training platform that offers certification courses and practice tests for IT professionals. Our mission is to provide high-quality education and help individuals achieve their career goals.
Job Summary
We are seeking a highly skilled Senior Social Media Specialist to join our team at Whizlabs. As a Senior Social Media Specialist, you will play a pivotal role in building our brand presence, driving engagement, and growing our community across social media platforms.
Key Responsibilities
- Develop and execute social media strategies to grow followers, increase engagement, and drive traffic to our website and product pages.
- Create, curate, and manage high-quality content aligned with our brand voice and business goals.
- Monitor industry trends and social media platforms for relevant topics and create timely, compelling posts.
- Plan and manage social campaigns, including paid promotions and influencer collaborations.
- Track performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social and optimize efforts based on data insights.
- Collaborate with marketing, design, and product teams to align social media strategies with broader campaigns.
- Monitor competitor activities and market trends to ensure innovative and competitive strategies.
- Engage with followers, respond to queries, and manage community interactions to maintain a positive brand image.
Requirements
- 4-6 years of experience in social media management, ideally in the EdTech, SaaS, or digital education space.
- Strong knowledge of social media platforms, including Instagram, LinkedIn, Twitter, Facebook, and YouTube.
- Proven track record of managing and growing business accounts.
- Excellent creative and copywriting skills with the ability to craft engaging posts.
- Experience with analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) and paid advertising platforms.
- Prior experience in community management and running influencer campaigns is a plus.
- Strong project management skills, attention to detail, and the ability to work independently and collaboratively across teams.
Desired Skills
- Strong content creation and analytical skills for social media optimization.
- Excellent communication and creativity for impactful campaigns.
- Project management abilities and adaptability to trends.
- Experience with social media tools, community engagement, and crisis management.
What We Offer
At Whizlabs, we offer a dynamic and supportive work environment that fosters growth and development. We are committed to providing our employees with the resources and opportunities they need to succeed.
Apply now to join our team and take the first step towards a rewarding career in social media marketing.
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