Digital Marketing Specialist

3 weeks ago

Coimbatore, Tamil Nadu, India EssEmm Technologies Full time
Job Title: Digital Marketing Specialist

Job Summary:
EssEmm Technologies is seeking a skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to increase brand awareness, generate leads, and boost sales.

Key Responsibilities:
• Develop and implement digital marketing strategies to increase brand awareness and generate leads
• Manage and optimize social media campaigns across platforms such as Facebook, Instagram, and LinkedIn
• Create engaging content for social media, blogs, websites, and email campaigns
• Design visually appealing digital assets, including graphics and infographics, using tools like Adobe Creative Suite or Canva
• Conduct market research and competitor analysis to identify opportunities and industry trends
• Track and analyze digital marketing performance metrics using tools like Google Analytics, Google Data Studio, and Facebook Insights to monitor ROI and refine strategies for better performance
• Assist with SEO tasks, such as keyword research, on-page optimization, and link building, to enhance online visibility
• Collaborate with marketing and design teams to maintain cohesive brand messaging across all channels
• Stay informed on the latest digital marketing trends and best practices to continually improve campaign performance

Qualifications:
Bachelor's degree in Visual Communication, Marketing, Business Administration, or a related field
1 year of experience in digital marketing preferred (freshers with a passion for digital marketing are encouraged to apply)
Excellent writing and communication skills with a focus on content creation
Basic graphic design skills and experience with tools such as Photoshop, Illustrator, and Canva
Strong understanding of social media platforms and their potential for business growth
Ability to manage multiple tasks and meet deadlines in a fast-paced environment
Eagerness to learn, adapt, and grow within the digital marketing field

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