Director of Strategic Campaigns

About our company:

We are an innovation-led engineering company that delivers business outcomes for hundreds of enterprises globally.

Our Expertise:

• Application and Database Modernization
• Platform Engineering (Infrastructure as Code, DevSecOps & Site Reliability Engineering)
• Cloud Native Engineering, Migration to Cloud, VMware Exit
• Fiscal Operations

Data and Artificial Intelligence:

• Data (Cloud Native / DataBricks / Snowflake)
• Machine Learning, Artificial Intelligence/Generative AI

Cybersecurity:

• Infrastructure Security
• Application Security
• Data Security
• Ai/Model Security

Software-Defined Everything and Digital Workspace (M365, G-suite):

• SDDC, SD-WAN, SDN, Network Security, Wireless/Mobility
• Email, Collaboration, Directory Services, Shared Files Services

Job Summary:

Title: Director Demand Generation

Key Responsibilities:

• Design, implement, and measure comprehensive demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals (e.g., Healthcare and life sciences, BFSI).
• Develop multi-channel integrated campaigns across paid media, search engine marketing, content syndication, email, social media, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
• Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on go-to-market goals, campaign messaging, target account identification, and funnel acceleration tactics.
• Continuously evaluate the performance and return on investment of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real-time.
• Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Account-Based Marketing Leadership:

• Design and execute one-to-one, one-to-few, and one-to-many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
• Design and launch personalized campaigns across digital, email, direct mail, and field channels.
• Leverage firmographic, technographic, and intent data for targeting and messaging.
• Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
• Utilize ABM platforms (e.g., 6sense, Demandbase,) to orchestrate and optimize campaigns.
• Integrate ABM with events, webinars, and executive programs to deepen engagement.
• Track and report on ABM performance, pipeline influence, and return on investment using tools like HubSpot.
• Drive account expansion and retention strategies in collaboration with Customer Success.
• Collaborate with Sales and Growth teams to select target accounts, build plans, and align on key performance indicators.
• Continuously test, analyze, and improve campaign effectiveness and account journeys.
• Enable the Sales and SDR teams with ABM toolkits, including account playbooks, messaging templates, and insights from tools like Apollo, 6sense, and SalesLoft.
• Manage account engagement scoring and pipeline attribution to demonstrate ABM effectiveness and continuously refine targeting strategies.

Measurement, Analytics, and Optimization:

• Define and own key performance indicators for demand generation and ABM, including:
• Marketing-qualified leads and sales-qualified leads by channel and segment
• Marketing-sourced and influenced pipeline
• Account engagement metrics (reach, depth, influence)
• Lead-to-opportunity conversion rate
• Campaign-level return on investment and customer acquisition cost
• Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
• Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Team Leadership and Cross-Functional Collaboration:

• Establish operating rhythms with Sales, Practice leaders, Marketing, and Partner Alliances to align go-to-market motions and pipeline goals.
• Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
• Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

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