Digital Advertising Specialist
6 days ago
At Redcube Digital Media Pvt. Ltd, we are a leading digital marketing agency that specializes in delivering cutting-edge solutions to our clients.
SalaryWe offer a competitive salary package to attract the best talent in the industry. Based on industry standards and location, the estimated salary for this role is ₹900,000 - ₹1,200,000 per annum.
Job DescriptionThe ideal candidate will be responsible for managing and optimizing existing PPC campaign components, including ad copy, bid prices, cost per conversion, cost per click, keyword research, and more. They will also help create PPC strategies, conduct keyword research and analysis, and implement these strategies. Additionally, they must have expertise in working with campaigns across Search Ads, Mobile Ads, App installs, Display Ads, and Shopping Ads.
The successful candidate will also be responsible for setting up Google Tag Manager and using Google Analytics tracking for AdWords campaigns. They must understand how to optimize campaigns based on bids and quality score, as well as know how to set up A/B tests to ensure campaign success.
They must also be familiar with tools used to analyze competitors' campaigns and benchmark performance accordingly.
Required Skills and Qualifications- Expertise in managing and optimizing PPC campaigns
- Ability to create PPC strategies and conduct keyword research and analysis
- Familiarity with Google Tag Manager and Google Analytics tracking
- Understanding of how to optimize campaigns based on bids and quality score
- Knowledge of A/B testing and its application in campaign optimization
- Familiarity with tools used to analyze competitors' campaigns
- Google AdWords Certification (must)
We offer a comprehensive benefits package, including medical insurance, paid time off, and professional development opportunities.
OthersAs a member of our team, you will have the opportunity to work on challenging projects, collaborate with experienced professionals, and contribute to the growth and success of our company.
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