Digital Marketing Strategist

2 weeks ago

Delhi, Delhi, India DentistFind Full time

About this role:

We are seeking a seasoned Digital Marketing Strategist - Paid Advertising Specialist to join our team at DentistFind. The ideal candidate will be passionate about Paid Advertising, SEO, Content Marketing, and social media reporting directly to the Marketing Manager. We are looking for candidates who apply a comprehensive methodological process to marketing. This includes analyzing data, result-driven marketing efforts, and coming up with creative strategic solutions to increase organic traffic, improve paid advertising performance and increase patient acquisition for clients to help them reach their target.

Responsibilities:

  • Develop and manage paid campaigns on various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn), troubleshoot issues and execute ad changes as needed.
  • Test and optimize campaigns to improve performance, including audience targeting, keyword research and selection, ad group structuring, ad copywriting, and landing page testing.
  • Analyze data, perform daily and weekly reporting, and build dashboards to track user engagement and provide a rational interpretation of the data.
  • Track daily, weekly & monthly KPIs to identify opportunities for improvement and conduct reporting on a daily, weekly, and monthly basis.
  • Assist in determining the effectiveness of paid efforts and identify strategies with necessary tactics and resources.
  • Gather competitive intelligence, including research on competitor keywords, ad copy, and landing pages then generate ideas and strategies to improve campaign performance.
  • Identify the dynamics of marketing for our clients and contribute creative input for new strategies to level up results.
  • Document and plan processes to scale productivity and results.
  • Monitor budget distribution and performance of paid ad campaigns.
  • Provide SEO analysis and recommendations, particularly with relation to the features and structure of websites and web pages.
  • Provide recommendations and carry out content creation methods in accordance with general and keyword-specific SEO goals.
  • Monitor and manage social media initiatives by providing accurate data and insights on ongoing campaigns.

Requirements:

  • 2-5 years of experience with Google AdWords and Google Analytics.
  • 1-3 years of professional SEO experience.
  • Demonstrated track record of running paid search accounts, paid social accounts, and re-targeting efforts.
  • Experience in tracking email campaign metrics (delivery, open, click-through rates).
  • Strong understanding of business metrics, digital KPIs, and data interpretation skills.
  • Excellent research, analytical processing, website analysis, and keyword optimization.
  • Familiarity with survey tools, CRM programs, and databases.
  • Knowledgeable in Google Webmaster Tools, Search Console, Google Analytics, Google Adwords, Google Data Studio.
  • Google Adwords and Analytics Certified is an advantage.
  • Excellent oral and written communication abilities.
  • Strong organizational and time-management skills, with a strong attention to detail, and ability to operate with urgency and discipline.
  • Comfortable working in a fast-paced environment.
  • Able to work independently as well as cross-functionally in a team-oriented environment.
  • Have an entrepreneurial mindset and be passionate about building a business.

Additional information:

Set-up: Full-time, Remote

Schedule: Monday - Friday, for 7.5 Flexible working hours between 6am-6pm Eastern Standard Time Zone (EST)

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