Growth Initiative Coordinator
4 weeks ago
Nutrabay's Product Management Intern Role: Elevate Customer Experience
Estimated Salary: $70,000 - $90,000 per year
We are seeking a talented Product Management Intern to join our team at Nutrabay. As a key member of our product team, you will contribute to the development and implementation of retention and acquisition strategies across the customer journey. You will work closely with our CRM using tools like MoEngage, focusing on growth initiatives through various channels, including affiliate programs, refer-and-earn campaigns.
Key Responsibilities:
- Develop and refine retention strategies across CRM channels using MoEngage.
- Optimize customer retention campaigns through targeted segmentation and personalized messaging.
- Monitor and analyze engagement metrics to optimize retention efforts and improve results.
- Contribute to acquisition strategies, such as affiliate modules and refer-and-earn programs to drive user growth.
- Collaborate with marketing and product teams to align acquisition and retention campaigns with company objectives.
- Support the development of user engagement flows to elevate the customer experience.
Requirements:
- Pursuing or recently completed a degree in Marketing, Business, Product Management, or a related field.
- Strong interest in CRM management and customer retention strategies.
- Familiarity with marketing tools such as MoEngage (experience preferred).
- Analytical mindset with a good understanding of metrics like engagement rate, churn, and LTV.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and collaborate with cross-functional teams.
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