Digital Marketing Strategist for E-commerce Growth

15 hours ago


India INDIVATION EXPORTS PRIVATE LIMITED. Full time

Job Overview

We are seeking a highly skilled Digital Marketing Strategist to drive growth and success in our e-commerce business. This role involves managing and optimizing Shopify stores, designing user-friendly e-commerce websites, and leading digital marketing efforts.

About the Role

This is a full-time position based in Gurgaon, India, with regular working hours from 9:30 a.m. to 5:30 p.m.

Key Responsibilities

  • Digital Marketing Strategy: Develop and implement effective digital marketing strategies to increase website traffic, improve search engine rankings, and drive sales.
  • E-commerce Management: Manage Shopify store listings, sales, inventory, and customer data, ensuring seamless online shopping experiences.
  • Analytical Skills: Interpret website traffic data and Google Ads performance to inform marketing decisions and optimize campaigns.
  • Technical Skills: Possess basic understanding of HTML/CSS for website adjustments and troubleshooting issues.
  • Creative Skills: Create engaging content and ads that resonate with target audiences.
  • Communication & Teamwork: Collaborate with designers, developers, and marketing teams to implement strategies effectively.

Tools & Software

  • Google Analytics: Track website performance and understand user behavior.
  • Google Ads: Manage PPC campaigns, track ads, and optimize for ROI.
  • Shopify Admin: Manage product listings, sales, inventory, and customer data.
  • SEMrush / Ahrefs: Conduct keyword research, backlink tracking, and competitive analysis.
  • Mailchimp or Klaviyo: Execute email marketing and customer retention strategies.
  • Canva or Photoshop: Create images for the website and ad campaigns.

Qualifications & Experience

  • Proven experience in SEO, Google Ads, and Shopify store management.
  • Proficiency in tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, and Shopify admin.
  • Strong understanding of digital marketing strategies and best practices.
  • Excellent analytical, communication, and project management skills.
  • Experience with Shopify Liquid, HTML, CSS, or JavaScript is a plus.

Salary Range

Rs. 8,00,000 - Rs. 10,00,000 per annum (approx.), depending on experience and qualifications.



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