Digital Marketing Strategist for E-commerce Growth
15 hours ago
Job Overview
We are seeking a highly skilled Digital Marketing Strategist to drive growth and success in our e-commerce business. This role involves managing and optimizing Shopify stores, designing user-friendly e-commerce websites, and leading digital marketing efforts.
About the Role
This is a full-time position based in Gurgaon, India, with regular working hours from 9:30 a.m. to 5:30 p.m.
Key Responsibilities
- Digital Marketing Strategy: Develop and implement effective digital marketing strategies to increase website traffic, improve search engine rankings, and drive sales.
- E-commerce Management: Manage Shopify store listings, sales, inventory, and customer data, ensuring seamless online shopping experiences.
- Analytical Skills: Interpret website traffic data and Google Ads performance to inform marketing decisions and optimize campaigns.
- Technical Skills: Possess basic understanding of HTML/CSS for website adjustments and troubleshooting issues.
- Creative Skills: Create engaging content and ads that resonate with target audiences.
- Communication & Teamwork: Collaborate with designers, developers, and marketing teams to implement strategies effectively.
Tools & Software
- Google Analytics: Track website performance and understand user behavior.
- Google Ads: Manage PPC campaigns, track ads, and optimize for ROI.
- Shopify Admin: Manage product listings, sales, inventory, and customer data.
- SEMrush / Ahrefs: Conduct keyword research, backlink tracking, and competitive analysis.
- Mailchimp or Klaviyo: Execute email marketing and customer retention strategies.
- Canva or Photoshop: Create images for the website and ad campaigns.
Qualifications & Experience
- Proven experience in SEO, Google Ads, and Shopify store management.
- Proficiency in tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, and Shopify admin.
- Strong understanding of digital marketing strategies and best practices.
- Excellent analytical, communication, and project management skills.
- Experience with Shopify Liquid, HTML, CSS, or JavaScript is a plus.
Salary Range
Rs. 8,00,000 - Rs. 10,00,000 per annum (approx.), depending on experience and qualifications.
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