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Digital Marketing Strategist for E-Commerce Growth
1 month ago
At EMotorad, we are revolutionizing the e-bike industry with our innovative products and commitment to sustainability. We are seeking a skilled Digital Marketing Strategist to join our team and drive growth through effective e-commerce advertising.
About Us:
We are a market leader in India's e-bike category, with a strong presence across 15 countries and over INR 300 Cr revenue in our first three years of operations. Our mission is to bring top-quality e-bikes at affordable prices, utilizing local sourcing and manufacturing capabilities.
Job Overview:
The ideal candidate will be responsible for planning, executing, and analyzing performance marketing campaigns to drive traffic, boost sales, and maximize ROI for our e-commerce channels. This includes strategizing and creating advertising campaigns on Amazon, Flipkart, and other e-commerce platforms.
Key Responsibilities:
- Create and manage PPC campaigns, display ads, and sponsored product campaigns to maximize performance.
- Monitor campaign performance metrics (ACOS, CTR, CPC, ROAS, etc.) and generate actionable insights.
- Conduct competitor and keyword analysis to refine targeting strategies.
- Manage and optimize ad spending to achieve sales and profitability goals within assigned budgets.
- Collaborate with cross-functional teams to align advertising strategies with overall e-commerce goals.
- Stay updated on e-commerce platform algorithm changes and advertising trends.
- Drive revenue growth through ad optimization and market-specific strategies.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of experience managing e-commerce advertising on platforms like Amazon, Flipkart, or similar.
- Expertise in PPC campaigns, keyword research tools, and analytics platforms.
- Strong understanding of e-commerce KPIs (ROAS, ACOS, CTR, etc.).
- Proficiency in Excel, Google Analytics, and other data analysis tools.
- Analytical mindset with excellent problem-solving skills.
Compensation Package:
We offer a competitive salary of ₹8-12 lakhs per annum, along with additional benefits and opportunities for growth and development.