E-commerce Marketing Strategist
2 days ago
At AKOI, we are seeking a highly skilled E-commerce Marketing Strategist to join our team in Bengaluru, India. As an E-commerce Marketing Strategist, you will be responsible for managing and optimizing e-commerce channels like Amazon, Flipkart, and Tata 1mg for our clients.
Job DescriptionThe ideal candidate will have 3+ years of experience managing product listings, advertising campaigns, and promotions on Amazon Vendor Central, Seller Central, Flipkart, Tata 1mg, and other e-commerce platforms. You will oversee everything from brand registration to marketing strategies, sales projections, and client relationship management to ensure that client expectations are not only met but exceeded.
Key Responsibilities:- Promotions & Advertising: Plan, execute, and optimize Amazon Sponsored Product Ads and other platform-specific PPC campaigns. Develop and manage promotional codes and offers to drive sales and customer engagement. Collaborate with the Sales and Marketing teams to create product promotion strategies for new and existing products. Lead the Amazon Marketing Services (AMS) strategy in alignment with overall brand marketing efforts. Monitor promotional budgets and refine campaigns to achieve maximum ROI.
- Store Listings & Optimization: Maintain and optimize product pages, including A+ content, product descriptions, and visuals to enhance visibility and conversion rates. Ensure all store listings comply with platform guidelines and accurately reflect the brand identity. Collaborate with creative teams to develop compliant and compelling brand messaging and assets.
- Account Management & Client Relations: Manage relationships with platform category heads and teams (e.g., Amazon, Flipkart) to advocate for client interests and explore growth opportunities. Schedule and lead regular meetings with platform representatives to align on strategies and address any issues. Coordinate with internal departments—Sales, Operations, Marketing, and Customer Service—to ensure cohesive execution of e-commerce strategies. Oversee shipment tracking and reconciliation, ensuring efficient inventory management at fulfillment centers.
- Analytics, Reporting & Forecasting: Monitor and analyze performance metrics, sales data, and pricing strategies to make data-driven decisions. Prepare and present monthly, quarterly, and half-yearly sales projections and performance reports to internal teams and clients. Provide ROI analysis, campaign tracking, and competitive analysis on a weekly basis. Adjust strategies based on data insights to meet or exceed sales targets.
- Strategic Planning & Development: Develop comprehensive e-commerce marketing strategies in partnership with digital, brand, and sales leadership. Identify new opportunities for growth across various e-commerce platforms. Stay updated on industry trends, algorithm changes, and best practices to keep AKOI and its clients ahead of the curve.
- Compliance & Brand Registration: Oversee the brand registration process across all e-commerce platforms to protect intellectual property and enhance brand presence. Ensure compliance with all platform policies, legal requirements, and quality standards.
- 3+ years of experience managing product listings, advertising campaigns, and promotions on Amazon Vendor Central, Seller Central, Flipkart, Tata 1mg, and other e-commerce platforms.
- Proficiency with Amazon Marketing Services (AMS) and other digital marketing tools.
- Strong understanding of PPC best practices, promotional strategies, and e-commerce optimization techniques.
- Excellent analytical skills with the ability to create detailed projections and interpret complex data sets.
- Experience in planning promotional codes and offers to drive customer engagement and sales.
- Proven ability to manage relationships with platform representatives, including scheduling and conducting meetings to align on goals and expectations.
- Strong communication skills, both verbal and written.
- Ability to manage and update online product catalogs, including setting up new products and maintaining accurate inventory levels.
- Entrepreneurial mindset with the ability to work in a fast-paced, dynamic environment and manage strict timelines.
- Bachelor's degree in Marketing, Business, or a related field.
- Understanding of consumer psychology and its impact on product adoption and purchasing behavior.
The estimated salary range for this position is ₹12,00,000 - ₹18,00,000 per annum, depending on experience and qualifications.
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