Senior Digital Marketing Strategist

2 weeks ago


Pune, Maharashtra, India beBeeDigitalMarketing Full time ₹ 18,00,000 - ₹ 25,00,000

Job Description

As a Digital Marketing Manager, you will develop and implement a comprehensive digital marketing strategy that drives organic traffic, improves website ranking, and enhances user experience. This involves creating and executing plans to optimize website structure and metadata, improve search engine performance, and increase online visibility.

Key Responsibilities

  • Drive organic traffic to the company's website through search engine optimization (SEO) techniques
  • Improve website ranking for target keywords by analyzing competitor strategies and staying up-to-date with industry trends
  • Develop and implement link building strategies to improve website authority and credibility
  • Perform regular technical SEO audits and optimize website structure and metadata to improve search engine performance
  • Manage and optimize local search listings for business locations to increase online visibility
  • Monitor and analyze website performance metrics to provide regular reporting and insights
  • Collaborate with other marketing teams to ensure SEO aligns with overall marketing objectives
  • Develop and lead a team of SEO specialists, providing coaching, guidance, and professional development opportunities
  • Develop and implement a strategic plan for the company's website that aligns with the overall business goals and objectives

Requirements

  • Proven experience in digital marketing, specifically in SEO and link building
  • Strong understanding of search engine algorithms and industry trends
  • Excellent analytical and problem-solving skills
  • Ability to work collaboratively with cross-functional teams
  • Leadership and management skills to develop and lead a team of SEO specialists


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