Mobile Games User Acquisition Strategist

About the Role

Seeking a skilled and data-driven professional to spearhead user acquisition efforts. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

This position involves managing the entire user acquisition funnel – from campaign conceptualization to in-depth performance analysis – with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

Key Responsibilities

• Technical & Execution
  • Plan, launch, and optimize user acquisition campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CPA, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
• Analytical & Reporting
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics, including new users: day 0–day 7, retained users: day 7+, and reactivated users.
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
  • Apply predictive modeling and early KPIs to forecast long-term user value.
• Strategic
  • Develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies, including custom audiences, lookalikes, and retargeting cohorts.
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect user acquisition with retention and monetization strategies.
  • Contribute to budget allocation, forecasting, and scaling strategies.
  • Stay current with platform updates, privacy-first user acquisition, and emerging ad tech.
• Creative
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives, including video, playables, static, and user-generated content-style ads.
  • Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
  • Analyze creative performance using key metrics, including hook rate, hold rate, CTR, CVR, ROAS, etc.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
  • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
  • Share business-aligned creative insights with stakeholders, linking creative learnings to broader user acquisition strategy.
• Collaboration & Operations
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams, including analytics, engineering, product, and creative.
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications

• 4+ years of hands-on experience in user acquisition for mobile games, preferably in the social, hypercasual, or casino space.
• Proven expertise with major ad platforms, including Facebook, Google Ads, TikTok, and Apple Search Ads.
• Strong working knowledge of MMPs, including event setup and analysis.
• Deep understanding of user acquisition KPIs, including CPA, CAC, ROAS, ROI, LTV, and retention.
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis and visualization tools, including Excel, SQL, Looker Studio, Tableau, or equivalent.
• Strong analytical, mathematical, and problem-solving skills.
• Entrepreneurial mindset with a high sense of ownership and accountability.